Ebay.co.uk: The United Kingdom’s Best Ecommerce Site
A popular center for online shopping in the United Kingdom and overseas, Ebay.co.uk is part of the world’s leading eCommerce company. Internationally, Ebay and its subsidiaries fulfilled over £105 billion in Internet transactions. While Ebay is popularly know as an eCommerce site, not many people are aware that Ebay also owns PayPal, Gumtree, eBatClassifieds, Kijiji, and iBazar. Almost every online auction site has some sort of affiliation with Ebay. With an Alexa rank of six in the United Kingdom, Ebay.co.uk is extremely popular with all of its users.
What Do Ecommerce Sites Like Ebay Do?
Officially written as electronic commerce, an eCommerce site is used to trade and sell products or services over the Internet or other computer networks. Most eCommerce sites also include some sort of method to send payments from one party to another; in the case of Ebay.co.uk it’s PayPal.
Many eCommerce sites also perform the following services:
They provide virtual storefronts with online catalogs that allow the user to search for an access any item on the website
They are able to buy and sell items or services on their online marketplace
They usually gather demographic data trough social media and we contacts to help expand their knowledge of their user base
They are part of an electronic data interchange
They are part of a business-to-business data exchange
They provide newsletters and information to established customers by email
They allow businesses to exchange in bulk with other businesses
They are able to supply secure business transactions
Product Categories on Ebay.co.uk
The Ebay.co.uk website is laid out to feature seven different categories on the front page. Just underneath the search bar at the top of the page, the categories listed are Fashion, Home and Garden, Electronics, Leisure, Collectibles, Jewelry and Beauty, and Motors. There’s also a section for special offers, but that category encompasses all the other categories because special offers aren’t limited to just one section. In each category there are a number of sub-categories, with even more categories below that. For instance, the Leisure category has over eight other categories inside it, including Musical Instruments, Sporting Goods, and Toys and Games. It gets even more in-depth than if you went to the musical instruments section where it also has categories for all the types of products. Everything from guitars and harmonicas to instruction books and brass instruments have their own section.
Brand New Collection Sections
Ebay.co.uk has recently implemented a feature that allows users to create collections of items to show off to the Ebay community and to promote certain types of items in one group. If you scroll down on the front page you’ll see a series of promotional collections made by the Ebay staff based on the most popular items customers are searching for. Promotions can be about anything from toys and school supplies, to perfume and Apple products. Customers are even able to assemble promotions to send to their friends and show to other buyers. For instance, the collection named Handsomely Priced is filled with inexpensive electric shavers and razor blades.
Buying Items on Ebay.co.uk
Making purchases on Ebay is easier today than ever before. Buying items on Ebay can be just as easy as going down to a bricks and mortar store and buying it in person, as long as you follow a few simple steps.
First find the item you would like to buy. If you have a sense of what you want, but are not sure exactly which item you’re looking for, find the category that the item would be listed under. Once you find the main category, keep going into subcategories until you get to the exact item you need. Next, to make sure that you have the right item for you, read the description and read up on the brand and model. Once you’re positive that you have the right item, you can either bid to buy it, or buy it immediately. After you win the bid, or use the Buy Now option to purchase the item, you need to send your payment to the seller. The most common way to do this is through PayPal, which is integrated into the Ebay.co.uk website.
Over the course of the eCommerce site’s history, Ebay has maintained a level of growth that has allowed it to purchase smaller companies and incorporate them into their business plans. Out of all of Ebay’s acquisitions, the oldest and most notable is PayPal. In October of 2002, PayPal was completely bought out by Ebay for approximately £1 billion.
Two years later in the summer of 2004, Ebay acquired a majority holding of the web-based company Craigslist. The next year purchased the video calling service Skype for almost £5 billion. In the past years Ebay has acquired and sold several other companies, but Skype, PayPal, and Craigslist remain subsidiaries of Ebay.