Fashion World, billed as the Clever Clothes Shop, is an online retailer of affordable women’s clothing, specializing is hard to find sizes. Fashion World is one of over twenty catalogue brands available from J D Williams and Company, one of the UK’s leading home shopping businesses.
Part of a Company With a Century of Direct Sales to the Public
Fashion World and their parent company are the end result of over a century of selling directly to the public with deliveries by parcel post service, and they’ve transitioned nicely from mail order sales to online retailing. J D Williams is based in Manchester, with over 4,000 employees and over 2 million customers. Fashion World offers clothing solutions to women who have trouble finding clothing in their size that’s both affordable and stylish, a demographic that many other online retailers and High Street stores don’t serve adequately.
An Easy-To- Navigate Website With Countless Items
The Fashion World website is base on J D Williams template for curating available clothing and accessories in an easy to navigate format. The website is attractive and fun, and it’s as well suited to browsing around as it is for finding a particular article of clothing quickly.
There’s much more fashion advice available on the Fashion World website than many other online retailers offer to their customers. The site is heavily invested in serving a younger generation that prefers social media interaction to static websites, and there are collection of blogs, videos, and photo-streams. Fashion World understands the power of photo-heavy sites like Instagram and Pinterest, and make the most of the marketing opportunities these offer, especially to a younger crowd. Social Media promotions are offered regularly, and the site gives away on order a day for free, with a lucky winner chosen at random from all customers.
Style guides are offered for making intelligent and fashionable choices in lingerie, footwear, and swimwear as well as office, party, and everyday clothes. Additional style guides have more technical information about choosing sizes for jeans, shape-wear, and support garments that online shoppers will find particularly useful to take the guesswork about buying clothes that can’t be tried on before purchase.
A Range of Products for Every Budget and Style
The website offers an amazing selection of styles, sizes and colours on thousands of product pages on their site. Fashion World has dresses, tops, trousers, skirts, and tunics, as well as coats and jackets and other related outerwear. Since finding jeans that fit well can be especially difficult for a big, tall, or petite customer, the company carries jeans in many styles and cuts so that anyone can find great deals on these everyday items in your wardrobe.
In addition to work wear and party clothes, the site has lingerie, swimwear, and footwear selections. Accessory offerings include bags, belts, socks, hats, gloves, sunglasses, fragrances, watches, and scarves. Women who have curvy calfs are often shut out of the most stylish boot selections, but Fashion World carries trendy high boots with larger leg opening to accommodate all leg shapes. Fashion World solves another fashion problem for women by offering shoe sizes in extra and extra-extra-wide sizes. Women with extra-wide feet often have to choose between comfort and style, but the website has boots, shoes, trainers, sandals, and slippers sized for everyone, and in most every style they offer.
Fashion World offers a more limited selection of fashions for men, again paying extra attention to those hunting for modern styles in hard to find sizes. While the selection can’t rival the offerings for women’s clothes, it’s quite broad and serves shoppers looking for jeans,chinos, shirts, shorts, underwear, polo and T Shirts, casual trousers, and knitwear. Their footwear selections can be browsed by style, maker, or foot size or width, and offers the same selection for big and wide feet.
Fashion World also has kids clothing, both for boys and girls. Whether you’re looking for a little occasion dress for your youngster or trousers for school for your little boy, the website has it. There’s excellent sizing guidance on the kids pages to help you select presents, too if you’re not sure of exact sizes.
Fashion World integrates home decoration and outfitting offerings from J D Williams other related websites, so shoppers can shop for everything for the home while they’re buying clothes for themselves and their families. The site has larger furniture like dining sets, sofas, and chairs available, but it concentrates heavily on popular electrical appliances like coffee makers, grills, kettles, toasters, and juicers.
Focusing More On a Younger Clientèle
Fashion World offers clothes for the hard to fit, but their demographic is younger and more style conscious than some of their other related websites. Fashion World has everything for women that require larger sizes to be more comfortable, but the website isn’t limited to offering only plus sized clothing. Many other women find it difficult to find clothing that is both flattering and stylish in their sizes, and rely on Fashion World for petite sizes, tall sizes, and even maternity clothes.
Fashion World markets themselves as the Clever Clothes Shop, referring to their Truly Wow, Magi sculpt, and Bespoke Fit lines for women who want to highlight or downplay aspects of their profile. Their Truly Wow uses design elements to draw the eye towards the wearer’s most flattering attributes and away from problem areas. The designs work to boost the appearance of a woman’s natural curves without sacrificing comfort or style.
Fashion World’s Magi-sculpt garments are built to give women control panels and shaping designs to hold in problem areas. They’re available in three levels: light, medium, and firm control.
Bespoke Fit is still off the rack, but it allows shoppers to give a custom made look that accentuates your best features. Instead of only offering standard fit sizes, the garments can be ordered in sizes that are larger in the bust-line or the behind. That way, you get a form-fitting article of clothing without needing expensive alterations.
TV and recording star Claire Richards has her own curated collection on the Fashion World site, and models many of the clothes on YouTube videos she hosts that offer style and fit advice for dresses, casual clothes, shoes, and accessories.